Bibliograph

Chaotics, the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione

Type

Label

Chaotics, the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione

Language

eng

Bibliography note

Includes bibliographical references (p. [191]-200) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Chaotics

Nature of contents

bibliography

Oclc number

276334364

Responsibility statement

Philip Kotler and John A. Caslione

Sub title

the business of managing and marketing in the age of turbulence

Table Of Contents

The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability

Classification

Contributor